intentions

  • to catalyse the revolution of TRUE inclusivity and craft.

  • to empower and inspire the larger-sized community with inspired designs, and an alternative to fast fashion.

  • to honour craftsmanship, collaborating with artisans to sustain + revive heritage industries

  • to exist and operate consciously, socially and environmentally

milestones

  • ✦

    Find + connect with target market

  • ✦

    Launch basic site + create mail list

  • ✦

    Create an exclusive project collection to launch with Kickstarter

  • ✦

    Establish core designs for the capsule collection

  • ✧

    Develop custom shoe lasts for each design style, for the size run EU41-45

  • ✧

    Refine styles for 2026 ‘capsule’ launch

  • ✧

    Approve prototypes for sample production

  • ✧

    Pre-launch marketing campaign

  • ✧

    Extend range (size + widths)

ready?